Understand the principles of strategic marketing

- Understand how to carry out a strategic marketing analysis 

-Understand the role of customer behavior in marketing strategies

-Understand how to develop an implementable strategic marketing plan

-Understand how to create a marketing strategy to meet business objective

Course Outline

This subject emphasizes characteristics, problems, techniques, and 

methods of Project Management and also of decision-making in organizations using Program Evaluation and Review

Techniques (“PERT Method (“CPM”), etc. Software computer models and practices will be used to solve

practical problems in an organization.

Course Outline

Supply Chain Management is about the management of material, information, and finance flows in multi-stage production-distribution networks. Driven by fierce global competition and enabled by

advanced information technology, many companies have taken initiatives to reduces costs and at the same time increase responsiveness to changes in the marketplace. This course will provide students with the knowledge and the tools necessary to develop, implement, and sustain strategies for managing supply chain issues. The topics include building a strategic framework to analyze supply

chains, designing the supply chain network, planning demand and supply, managing inventories, sourcing, transporting, pricing and revenue management, and coordinating a supply chain.

  • Course Outline

    Purposes of corporate communications: Providing information to stakeholders, communicating corporate vision and strategy, Reinforcement of public image – acts as an effective bridge between

    organizations and the general public, Allows effective and timely distribution of information, Links to Public Relations strategy, Emphasises the importance of two-way communication.

    • Corporate communications and corporate branding: Promotes the organizational brand and brand image, Reinforces the stakeholders’ view of organizational performance and value, emphasizes confidence in organizational quality and performance,  Demonstrates adherence to the organizational corporate brand guidelines,  Clarifies Brand Strategy, Brand Position, Brand Identity, Brand Message.

    • Corporate communications and corporate objectives: Communication and reinforcement of organizational strategic objectives, Reinforcement of corporate culture, promote accountability, 

    Prioritization of stakeholder communication and influence, Promotes transparency and accountability of communications

  • Course Outline

    Organizational structure and culture; flexible working practices, seasonality

    , mission, leadership

    styles, size of the organization, national, international, nature of the business function, hierarchical,

    flat, functional, centralized and de-centralized, product-based, project, matrix, liquid, theories Handy, Mintzberg, Weber

    • Impact of financial resources; availability of labor, skills needs v shortages, cost of labor, productivity, minimum wage, nature of the workforce, seasonality, nature of contracts, remuneration packages, reward systems

    • Government legislation affecting human resource management strategies such as rights for disabled workers, equal opportunities legislation, data protection laws, health and safety laws, contracts of employment, breaks and holiday entitlement, redundancy and dismissal, maternity arrangements, race relations, sex discrimination

    • Current organizational situation, competitive and financial environment, the culture of the organization, organization strategy, need for human resources, human resource plans, and policies e.g. recruitment and selection, learning, and development, performance management, staffing adjustments, talent management

Course Outline

Sources of financial information: Internal (internal accounting systems, payroll, etc.),  External (suppliers, Companies House, the Budget, etc.)

• Financial information: Profitability, Cash flow, Business value, Financial stability, Cost projections.

• Need for financial information: Assessing finance requirements, obtaining finance, reporting to owners, shareholders, and stakeholders, Setting and meeting targets, Appraising new projects, Managing risk, Internal needs v External needs.

• Business risks: Strategic, Market, Compliance, Operational, Risk modeling.