SSBT Educational Portal

Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:

• Marketing research and market analysis.
• Broadening an organization’s scope
• Consumer analysis
• Product and product price planning
• Distribution planning
• Promotion planning
• Managing the marketing process and marketing mix.

Marketing managers make marketing-related decisions like choosing who customers are,

what goods and services to offer, where to sell these goods and services, the features to stress

in ads, and the prices. They also determine how to be ethical and socially responsible, and

whether to sell products globally (in addition to domestically).

Sources of financial information: Internal (internal accounting systems, payroll etc.), External

(suppliers, Companies House, the Budget etc.)

• Financial information: Profitability, Cash flow, Business value, Financial stability, Cost projections.

• Need for financial information: Assessing finance requirements, obtaining finance, reporting to

owners, shareholders and stakeholders, Setting and meeting targets, Appraising new projects,

Managing risk, Internal needs v External needs.

• Business risks: Strategic, Market, Compliance, Operational, Risk modelling.

Understand the principles of strategic marketing

- Understand how to carry out a strategic marketing analysis 

-Understand the role of customer behavior in marketing strategies

-Understand how to develop an implementable strategic marketing plan

-Understand how to create a marketing strategy to meet business objective

Course Outline

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  Course Outline

  

  Purposes of corporate communications: Providing information to stakeholders, communicating corporate vision and strategy, Reinforcement of public image – acts as an effective bridge between
  

  organizations and the general public, Allows effective and timely distribution of information, Links to Public Relations strategy, Emphasises the importance of two-way communication.

  • Corporate communications and corporate branding: Promotes the organizational brand and brand image, Reinforces the stakeholders’ view of organizational performance and value, emphasizes confidence in organizational quality and performance,  Demonstrates adherence to the organizational corporate brand guidelines,  Clarifies Brand Strategy, Brand Position, Brand Identity, Brand Message.

  • Corporate communications and corporate objectives: Communication and reinforcement of organizational strategic objectives, Reinforcement of corporate culture, promote accountability, 

  Prioritization of stakeholder communication and influence, Promotes transparency and accountability of communications

• Course Outline

  

  Organizational structure and culture; flexible working practices, seasonality

  , mission, leadership

  styles, size of the organization, national, international, nature of the business function, hierarchical,

  flat, functional, centralized and de-centralized, product-based, project, matrix, liquid, theories Handy, Mintzberg, Weber

  • Impact of financial resources; availability of labor, skills needs v shortages, cost of labor, productivity, minimum wage, nature of the workforce, seasonality, nature of contracts, remuneration packages, reward systems

  • Government legislation affecting human resource management strategies such as rights for disabled workers, equal opportunities legislation, data protection laws, health and safety laws, contracts of employment, breaks and holiday entitlement, redundancy and dismissal, maternity arrangements, race relations, sex discrimination

  • Current organizational situation, competitive and financial environment, the culture of the organization, organization strategy, need for human resources, human resource plans, and policies e.g. recruitment and selection, learning, and development, performance management, staffing adjustments, talent management

Sources of financial information: Internal (internal accounting systems, payroll etc.), External

(suppliers, Companies House, the Budget etc.)

• Financial information: Profitability, Cash flow, Business value, Financial stability, Cost projections.

• Need for financial information: Assessing finance requirements, obtaining finance, reporting to

owners, shareholders and stakeholders, Setting and meeting targets, Appraising new projects,

Managing risk, Internal needs v External needs.

• Business risks: Strategic, Market, Compliance, Operational, Risk modelling.

Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:

• Marketing research and market analysis.
• Broadening an organization’s scope
• Consumer analysis
• Product and product price planning
• Distribution planning
• Promotion planning
• Managing the marketing process and marketing mix.

Marketing managers make marketing-related decisions like choosing who customers are,

what goods and services to offer, where to sell these goods and services, the features to stress

in ads, and the prices. They also determine how to be ethical and socially responsible, and

whether to sell products globally (in addition to domestically).

Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:

• Marketing research and market analysis.
• Broadening an organization’s scope
• Consumer analysis
• Product and product price planning
• Distribution planning
• Promotion planning
• Managing the marketing process and marketing mix.

Marketing managers make marketing-related decisions like choosing who customers are,

what goods and services to offer, where to sell these goods and services, the features to stress

in ads, and the prices. They also determine how to be ethical and socially responsible, and

whether to sell products globally (in addition to domestically).